The best reference for your desk.
Business for Communicators: The Essential Guide to Success in Corporate and Public Affairs is available now from Amazon.
Educators can order a review copy from Routledge.
Business for Communicators provides future and current professional communicators with hands-on, working knowledge of how businesses profit, grow, and adapt in their competitive environments.
Corporate communicators aspire to sit at the decision-making table but too often fall short because of an inability to speak the language of business or effectively apply a business mindset to communication strategy.
Business for Communicators provides the in-depth business literacy these professionals need, beyond just building the case for business intelligence or explaining business basics. The text delves into the details of corporate finance, accounting, marketing, strategy, operations, and economics to provide a theoretical grounding and a working knowledge that business communicators can apply to every decision they make.
What’s inside
- Why You Need to Speak the Language of Business
- Capitalism: Its Benefits and Discontents
- A Micro and Macro View of the Economy
- The Art and Science of Financial Statements
- How and Why Finance Rules the Business World
- Marketing Envy and Other Observations
- Getting Comfortable with the Quants
- Why You Cannot Ignore Operations Management
- The Care and Feeding of Human Capital
- What is Strategy?
- And Here Comes Legal
- Last But Not Least: Business Ethics